Despite the many claims that print is dying, in reality, well-executed merchandise marketing can be one of the most effective methods for brand awareness and genuine growth. This is because a physical product has a stronger hold on consumers and fulfils several longer-term functions than any digital asset.

Merchandise marketing is all about using tangible items such as pens, mugs and umbrellas to increase customer loyalty. It’s a method that has been used for over two centuries. It’s a powerful tool that is often combined with other popular forms of marketing. Merchandise marketing can be used in conjunction with social media and email campaigns to build brand awareness and encourage user-generated content on your company’s social media pages.

The power of branded merchandise can also be harnessed through direct mail campaigns. The key is to target your audience with a catalogue that features a range of relevant products or offers, rather than simply listing your entire product portfolio. This approach is especially effective when you target business-to-business customers. This type of campaign can boost online purchase behaviour and, according to some research, shoppers who receive a catalogue through the post spend 13% more than those who do not receive one.

People love to feel special and are often driven by a sense of FOMO (fear of missing out). By creating an exclusive feel around your product, you can leverage these human desires to create a strong marketing message. This can be done through a limited-time offer, early access to new designs or by including bonus items with shipped orders. The key is to be as specific as possible and offer an exclusive experience for your customer, ideally within the realm of your existing marketing budget.

In a world of rapidly evolving technology, it can be easy to get caught up in the idea that promotional products printing is no longer effective. However, the truth is that it can play a vital role in most marketing campaigns. This is because a physical brochure can grab attention, unlike the sea of online content that gets lost in a digital avalanche. It can also fulfil long-term marketing and branding functions – and, when properly executed, it is often cheaper than digital assets such as social media posts. For more details visit https://www.orlandoprintingservices.net/.